I was wondering, why spend so much on those rugged cases ? Isn't it more effective to use a non-smartphone with hefty battery life in cases where the phone might need extra protection ? Such as gyms, trails, jeep rides, garage work ? Besides that -for daily use I'm sure they design these phones to handle average daily use ? Including some bumping here and there, perhaps a fall from a desk ? Can you really destroy an Iphone if it falls off your work desk unprotected ?