Long time lurker, 1st time poster. 5.11 has done some upgrading to their 5.11 Rush series bags, including an UPgrade to the price. Most of the improvements were structural. Here is a company vid on the improvements: [video=youtube;8sSHlx7VHD8]http://www.youtube.com/watch?v=8sSHlx7VHD8[/video] When I first saw some of the improvements they made, I was kicking myself because I had just bought a Rush 24 not more than 2 months ago. I purchased it for regular price from the 5.11 website for $99.00. I felt comfortable about the price and had spent literally HOURS researching bags before deciding on the 24. It is near as perfect for my uses as I could find, at the price threshold I was looking for. Well folks, prices has increased dramatically. The Rush 12 was originally $79.00. New price is $109.99. Rush 24 originally $99.00. New price is $139.99. Rush 72 was originally $129.00. New price is $169.99. Add a couple pouches to the web system and the price starts to really ramp up. I'm grateful and disappointed at the same time. Grateful that I got a good pack at what I felt was a fair price, disappointed that 5.11 made such a steep increase in their prices. Could be an increase in materials cost, labor costs, supply and demand, greed, who knows what drove the prices so far North. I was going to pick up a Rush 12 as a companion pack but not for $110. Don't get me wrong here, I don't think that the new prices make the 5.11 a lesser pack. I just don't see the prices as being a reflection on what the packs are. If I can catch a Rush 12 on a 20% off sale then I'll jump on it, but I think the last 20% off sale was used to rid the inventory of the last version of the packs. For me it's just not worth the extra $30 in nickels for essentially the same pack.