Well first and foremost, I been thinking for awhile to just give up on watches all together considering what our smart phones do today. I was also thinking about the Fitbit and other health assisted devices that people wear on their wrists. My biggest concern about this thing is it looks delicate. My G-Shock takes a licking and keeps on ticking. This thing looks as delicate as a cell phone and to keep that thing intact I need to put it in a Lifeproof case. So I won't be running to the store anytime soon to buy one for those reasons.