I notice allot of people here have their consumer loyalty cards on their keyrings/keychains and wanted to let those of you know that if you have an iPhone or Droid, "They have an app for that." Loyalty card keyring app. http://www.youtube.com/watch?v=ituahdQTitk I downloaded the free iPhone version and it works fine and usually gets a kind remark from the cashier when I use it since I'm not flinging a wad of keys at them which apparently is the norm. I haven't bought the "full" version but probably will later due to the backup feature it offers in case I lose or replace the phone. While I know that these loyalty cards aren't that heavy being able to reduce the load of stuff attached to your keyring/keychain in your pocket may be something that a few of you are always looking to do.