My approach is to have three watches: a tough beater watch, a nicer everyday watch and a dress watch. I don't collect watches although I appreciate the beauty and craftsmanship of some of the more expensive ones. I do want the ones I have to be reliable and well designed. As with anything EDC, I recommend saving for the ones you really want, rather than buying a bunch of "sorta" wants. That said, I'll recommend the less expensive Casio G-shocks to anyone as the "beater" watch (and I don't mean "beater" in an insulting sense at all). I've had several. They're tough as nails and have survived everything I've ever put them through.