Victorinox is a good example of a company that did it right. They're a massive company that had long spun off into different types of gear (watches, etc) when they started making bags. Victorinox had enough capital that they could afford to "go big" and do it right. And now they've had enough success in the backpack industry that their bags are available at Walmart. Maxpedition, on the other hand is a much smaller company, and they've merely dipped their toe into the knife industry with a few rather boring designs. How well they succeed as knifemakers really depends on how willing they are to invest in their knifemaking division until they succeed. I don't think this is a very impressive debut, and I wouldn't expect these knives to become popular beyond the rabid Maxpedition fanboys, but it's possible that it might be enough to give them a foothold.